Tuesday, January 28, 2014

A Tuesday Quickie Post

One of my goals for 2014 is to be more active on my blog. I am working really hard "behind the scenes" right now on branding and marketing this business, and the blog is a great outlet for having people get to know the real me. I have been spending some time watching Alex Beadon's videos about marketing your business (she is amazing!), and in her video series she asks the viewer a thought-provoking question: "Why do you do what you do?", in terms of your business. It seems simple, and in some ways it is, but I delved deep into "why" last night as I sat jotting down notes and ideas.

My work as a photographer has two sides. One is the wedding side, which has been my love and my passion for many years. I feel comfortable and happy when working in the bridal world, it is at the very core of who I am. As I thought more and more about what really drives me to photograph weddings though, it got even more personal. It saddens me to say that I do not love my own wedding photos. My husband and I planned our wedding in a short amount of time on a very tight budget, and getting a seasoned wedding photographer just was not in the cards if we wanted to also feed our guests (the food was incredible, by the way). I don't have any large prints at all, and the prints I do have are small, tucked away in an album. If I could go back and do it all over, I would have found a way to make a photographer a top priority for our wedding day. I don't want any other brides to have that regret, which is why I pour so much love and energy into each and every wedding that I take part in. I truly want every client to LOVE their wedding photos, and to have the opportunity to share those memories with future generations.



The second side of my business is families - capturing moments and memories to treasure. I love working with small children, mainly because I have my own, and the time of them being little goes by so quickly. It is wonderful to be able to preserve an image of a child at this very second and know that when you look back on those photos years from now, you'll remember exactly what they were like at that moment in time. Styled portrait sessions are a blast, but it's those real, true-life moments that keep me going.



As I was brainstorming and writing down ideas, I realized that there is yet another aspect of this business that I am itching to break into, and one that is possibly closest to my own heart. As a woman and a mom, I know what is like to be busy, constantly putting other's needs ahead of your own. It is a rare moment when I (and most women, I imagine) can take the time to feel pampered and special - beautiful, even. That is why I have been researching glamour/beauty photography a lot lately, and hope to have the opportunity to delve more into that art. I love the idea of giving other women the opportunity to get dolled up with professional hair and makeup, feeling comfortable with their own bodies and selves just as they are, and capturing that for them to truly see how gorgeous they are to everyone who loves them. If you are interested in learning more about booking a special introductory rate for a beauty session, please click here to contact me.

This business is incredibly rewarding, and I am so pumped to see where this year takes me. I am so grateful to my friends and past clients for their continued support, and I know I couldn't do it without you all! Warm and fuzzy hugs everyone,
Elysha

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